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It’s very easy these days to say that social media is toxic. People act in ways they’d never do in real life because it isn’t real life. They act like feral wolves because they can. The Twitter police don’t carry guns, and their badges are imaginary. In fact social media is one big imaginary world, and we’re all way too wrapped up in things that don’t matter - the opinions expressed by strangers in public. Last week, Jon Gruden’s life exploded because of some private email exchanges that he had with a colleague between 2011 and 2018. The emails included comments that were objectively racist, sexist, and homophobic, and it’s hard to figure out how to defend them. You really can’t. Gruden doesn’t.