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Beef buying basics: what buyers look for, more

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As we are all well aware, we live in a consumer society, and as such, successful marketing is a critical component in the success of any product. The advertisement and marketing of beef to everyday consumers is no different, and the industry features a wide array of advertising strategies. However, as consumers, we often need to cut through these various marketing strategies and simply identify the product that will give us the most bang for our buck regarding palatability and satisfaction.
Beef buying basics: what buyers look for, more

Cowboys corral competition

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In an awe-inspiring display of baseball mastery, the Alpine Cowboys have stormed through the initial week of the Pecos League season, maintaining an unblemished 7-0 record. Their commanding pitching and explosive offensive capabilities have propelled them to the forefront of the league, leaving their opponents trailing in their wake.
The team congratulates Hunter Reid as he adds yet another run to the Cowboy’s total. Photo by Julie Meyer

PET OF THE WEEK

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Come meet Maci. Maci is a Husky/ Terrier mix, she has an unusual and striking look due to her one blue eye, known as heterochromia, which can occur in humans as well.

Maci came to the shelter as a stray with her brother Fury. She is a sweet and affectionate young girl who likes to play fetch. She loves attention and is very smart, she is food motivated, so easily trained.

Remember when training your pet to go at their pace, consistency, and patience are key, make the reward worthwhile,
set your dog up for success and never hit or punish.

PET OF THE WEEK